Finding Your Photography Niche is So Important
Most of what I do is very traditional. I work in studio. I use artificial lighting. And I shoot exclusively on film.
This is what I've done for years.
Early in my career, however, I was a little embarrassed about being traditional... I mean… what I do is different. You login to Instagram and it’s lifestyle work or superposed newborns, both of which are beautiful, but not me… and honestly, that used to mess with my head a little.
So instead of just embracing what I love, I chased the trends. I tried to be the kind of photographer that I thought I "should" be instead of just being the photographer that I am.
And years of chasing the trends just about ruined photography for me.
I got to the point where I hated my job. It felt like "work". And not in a good way.
So I stopped.
I stopped doing what I thought I "should" do and decided to do what I'm called to.
I embraced being in the studio photographer and I learned to create my own light using strobes and flash in a way that looked soft and natural.
I showed up in my business the way I wanted to and in a way that worked for me and my family.
And that decision changed everything for me….
Now I know that's the secret to building a profitable business you love, is doing what you love.
Success is about letting go of the should and creating a business based on what YOU do and what work for YOU.
What to learn more about letting go of the “shoulds”?
Follow the link below to sign up for today free 60 minute training! In it I share common mistakes to avoid in your business, and what to focus on instead to get the results (and the business) you want!
