Day Five: 2022 Marketing Makeover
Whether you realize it or not, if you've listened to the marketing makeover episodes, then you have put together an outline for your business for the year. You know what you want. You know why you want it. You did the mindset work to figure out who you need to be and how you need to show up in your business to make it work.
Marketing is a long game. The work you start today is going to pay off in the coming months, so getting started now means you are setting yourself up to start meeting your goals this spring, summer and fall.
You know what, why, who and when. In this episode, I’m sharing the last piece of the puzzle—how.
HIGHLIGHTS
How are you going to turn your goals into a reality?
Years ago, I created a system for myself in my own business that I use to build my brand and structure my marketing and systems inside of my business. It’s built around what we’ve gone over this week! The core of this system is what I call clarity.
Clarity is the foundation of having a solid business. Knowing what you want out of your business is the first step to creating clarity. You have to know exactly what it is you do: your gifts, your passions and your why. You need to know what YOU do: what you bring to your art, what you bring to your niche and who you serve, because not everyone out there is your perfect client.
Whether you realize it or not, most of us start our photography journey with a lot of clarity about what we do. We have natural ways of seeing and photographing things that are unique to us.
For example, I was a portrait photographer LONG before I knew I was a portrait photographer. I just always loved photographing people! On my high school trip to France for example, I took photos of the people sitting outside of the Louve rather than of the Louve itself. I’m a people photographer—always have been.
As soon as we start charging for what we do, we stop trusting ourselves, our vision and our why. That leads to a lot of mistakes that will kill our passion and sabotage our business efforts.
Day Five Assignment
I’ve been a photographer for almost 23 years and have been teaching other photographers for the past 10 years. I have seen the same mistakes happen over and over again. I've even made them in my own business!
To help you fast track your marketing results this year, I’ve put together a bonus training called "3 Marketing Mistakes Every Photographer Needs to Avoid in 2022"! In this training, I’ll go over the top 3 marketing mistakes photographers make, how to to avoid them and what to focus on instead. I’m also sharing the framework for the branding and marketing system I made for myself and have used for years! This is the exact same framework that I teach in detail inside of my group coaching program, the Six-Figure Studio. So if you’ve ever wondered what that program is all about, this is your opportunity to find out!
We've created a brand new program for those of you who are considering join the Six-Figure Studio to put you in contact with someone who has been through the program. If you are not sure if you’re ready to join, or you want to get some real feedback about the program, you can talk to someone who’s been through it!
You can sign up for the free training here! If you'd like to get in touch with a Six-Figure Studio Ambassador, fill out this form!
