How to Stand Out in a Saturated Photography Market
A lot of photographers have told me they struggle with standing out. Building a really strong brand is one of the most impactful ways you can stand out in the saturated market.
So how can you build a strong photography brand? Let's dive a little deeper.
HIGHLIGHTS
"Creating a unique brand is the secret to standing out in a saturated market."
The four characteristics of a strong brand are that it is unique, instantly recognizable, trustworthy and consistent.
Your brand becomes unique when you figure out what it is that YOU do. How do you contribute to the newborn photography niche, for example? Remember, no two people see something the exact same way. Instead of trying to follow what others are doing, stay true to you. Find your voice in this space.
You don't have to follow what everyone else is doing and in fact, you should not. The point of being unique is that you don't just follow the trends. This is what makes you stand out, and this is what you should fearlessly do.
When you focus on what you are drawn to, your work becomes authentic. Your clients can feel that authenticity. Naturally, your work will take on a style, look and feel that is 100% unique to you.
