3 Things You Must Know to Eliminate the Slow Season from Your Photography Business
Most photographers have a slow season during those winter months, after the fall holiday rush and wedding season from December through February. I used to overwork prior to the slow season, knowing it was coming.
HIGHLIGHTS
It felt like I was either super busy or there were crickets, and neither one of those is healthy.
My bookings are now really consistent and predictable, with the same amount of shoots each month. There were three things that really helped me eliminate the slow season and create more consistency in my business.
1. Learn how to create your own light.
This is a must to eliminate the slow season. In fact, this episode was recorded during a super dark and rainy day in Seattle. When you work exclusively with natural light, your whole schedule becomes dependent on the weather, seasons, and time of day.
A lot of really good photographers pride themselves with being a natural light photographer. Those same photographers do have to cancel or reschedule shoots from time to time if the weather is bad. When you are in that situation, it can be stressful and mess up your whole calendar for the month. When you can create your own light, you won't be limited by the weather and can open up your calendar more.
2. Focus on the long-term game of marketing.
The marketing work you do now pays off down the road. If you are starting and stopping your marketing, your client load is going to start and stop too. Your marketing plan should consist of a strategy that involves more than just posting pretty pictures every once in a while. If you are consistent with your marketing, your inquiries will be consistent too.
3. Automate your marketing.
When you have a marketing plan in place, you can actually batch and schedule that content. I use a platform called Later, and it allows me to schedule out my content in advance. Automation is a game changer. I recommend using any slow time in your business to work on your marketing plan.
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