Niching Down to Build Your Business Up with Rebecca Serpe!
Rebecca Serpe is a Philadelphia-based photographer and graduate of my signature group coaching program, the Six-Figure Studio. She is a phenomenal photographer who does beautiful work photographing children. She also has taken my artificial lighting course, the Missing Link. On the podcast, I shared our conversation about branding, lighting and her experience in the Six-Figure Studio.
HIGHLIGHTS
It was a life-changing epiphany.
So many people (myself included) are hesitant when they learn artificial lighting. However, it is life-changing and a strong skill to have. What that skill gives you is a level of consistency that can elevate your brand.
Rebecca joined the Six-Figure Studio after taking the Missing Link. She was a little nervous to take a higher level program, and it was her first time working with a photographer mentor. However, she thought her excitement overpowered her nerves. She could not wait to see what she would learn.
What did Rebecca learn in the Six-Figure Studio?
You have to have a strong, recognizable brand by figuring out what you love and what makes you different. It sounds simple, but it can actually be a hard question that isn't really asked very often.
Photographers don't usually sit down and think, "If I could do one thing, what would it be?". Doing this exercise can really propel a business forward.
Before joining the Six-Figure Studio, Rebecca was a family photographer. She was doing newborn, family and school portraits. She loved working with kids one-on-one and being able to capture their personalities.
When I asked Rebecca what she really wants to do, she responded that she really loves taking children portraits. She started imagining her brand and what she could create if she just focused on that one thing.
Rebecca said the Six-Figure Studio is like someone is giving you the permission and confidence you need to grow. It isn't easy and you have to put the work in, but it is extremely doable.
