The Branding Series #2 - Why You DON'T Want to Be Like Everyone Else
In Episode 31, we learned what a brand is and what a brand is not. One of the characteristics that makes a strong brand is that it is unique. Let's dive into what this means.
HIGHLIGHTS
What do YOU do?
Creating a unique brand starts with the simple concept of knowing what it is that YOU do. This is something I discuss inside of my group coaching program, The Six-Figure Studio….and it’s confusing to people at first.
What you do is not that you are a newborn photographer, a family photographer, etc. That is your genre. Instead, what do you do in that space? What your take/philosophy/point of view?
No two people on the planet will see something the same way. That way of seeing is what draws us into being artists in the first place. For some reason, once we start selling our services, we shy away from our uniqueness, and instead start looking at what’s on-trend and think that maybe if we start doing more of that, we’ll be successful too.
This is the number one mistake I see photographers make in their branding and business. They try to do all the things because they believe they should.
We know that the most successful brands are unique, instantly recognizable, trustworthy and consistent. You want your brand to stand out. You WANT to be different. You want to be unique.
When I stopped trying to do all the things, and just focused like a laser on what I do, my brand got stronger and stronger and my business grew.
Your work will become authentic, and your clients and potential clients will feel that. When you focus on what you do, your work will begin to take on a style that is 100% unique to you. Remember, you are the ONLY person in the entire world that sees things the way you see them. Lean into that, and that is how you create a unique brand.
Assignment
What do you do?
Example: I am a newborn and family photographer who specializes in in-studio portraits and baby-led posing captured on film.
Think about this and your brand. Do they go together? Also, look at your website and your work...can you see what you want to convey in your messaging and photos?
